goes, without a doubt, to Weatherproof. Weatherproof, a manufacturer of men's outerwear, started the New Year by putting up a giant billboard advertisement in Times Square featuring a photograph of President Obama wearing a Weatherproof coat while visiting the Great Wall of China. The photograph was lisenced to the A.P, and Weatherproof, it alleges, dotted it's legal i's and crossed it's legal t's before putting the billboard up by purchasing rights to the photo from the A.P. The White House responded to the ad by requesting it be taken down, not surprisingly, since Obama has always been vocally opposed to his image being used for commercial purposes. Weatherproof agreed to take down the billboard, but not before recieving nation-wide media coverage on the billboard, the presidential response, and- lets be honest- the coat. A spokesman for Weatherproof said they weren't implying that Obama endorses their coat- just that he wears it. "It's just a great looking jacket on a great looking president" he was quoted as saying, in many publications which, combined, reached a huge number of people.